Is it time to join the 4K party?

We often get asked “Should I upgrade my projector to 4K or stick with Full HD? Is there a significant enough improvement in image quality to warrant paying more?”  So, we’ve popped down a few pointers that might help you to choose. 

What is 4K? 

Put simply, 4K provides four times as many pixels on your screen than Full HD 1080p.  And the greater the number of pixels – the better the image quality will be. 

The Consumer Technology Association (CTA) defines 4K UHD resolution as 3840 x 2160 or greater than eight million addressable pixels.  Full HD resolution has around two million on-screen pixels. 

With the full 8.3 million on-screen pixels, Optoma’s 4K UHD projectors meet the Consumer Technology Association (CTA) requirements for 4K UHD and CTA High Dynamic Range (HDR) compatible display standards.

Will I notice the difference?

“So, there are over eight million on-screen pixels but will it make a difference to what I can see?” 

The additional pixels from 4K bring increased depth and light and shadow detail to imagery but if you are viewing this on a small screen and depending on how far from the screen you are sitting, this extra detail may not be visible. 

That’s why the large imagery produce by projection is where you can really see the benefits from this added resolution.  Any imagery bigger than 65” will look better with 4K UHD resolution.  4K allows you to sit closer to the screen without individual pixels being visible.  Filling more of your visual field yields greater immersion.

“But is the content there?”

More films, TV and sport are being broadcast in 4K than ever before. Sony and Microsoft both have consoles on the market that can render games in 4K. Most major blockbuster movies are being released on Ultra HD Blu-rays, and streaming companies like Netflix are releasing more 4K content than ever before. 

A 4K projector today will future proof your viewing tomorrow.

The price is right

With the improvement in technology, the price for 4K projectors and TVs has reduced massively over the last couple of years with 4K budget models now available.

So with content more readily available, and its ability to bring content to life with incredible detail, colour and contrast, is it time you joined the 4K party? 

Check out Optoma’s range of 4K UHD projectors here:

www.optoma.co.uk/projectortechnology/4K_UHD

 

ISE 2016: OUR BEST BITS IN A NUTSHELL

We’re back from ISE. Thanks to everyone that came to see us during the four-day show. For those that missed the event, we thought we’d do a round-up of the best bits.

 World’s first 4K LED HLD was the star of the show

People were fascinated by the world’s first 4K LED HLD projector on our stand – not just because they could see all the components that make up a projector through the clear casing (which was really rather cool) – but because the colours in the projected image were pretty spectacular.

 This demonstration, produced in partnership with Texas Instruments and Phillips, showed the colour performance and accuracy that is produced from DLP projectors. It is no wonder that 80% of cinemas throughout the world use DLP projectors because of their image quality and colour accuracy!

Our second 4K demo showed a prototype ultra-high definition (UHD) display using the single-chip DLP design. This delivers more than eight million pixels to the screen with the millions of mirrors in the DLP chip capable of switching over 9,000 times per second. Impressive stuff!

PureTech Racing simulator was a blast!

The F1 full motion racing simulator from PureTech Racing proved to be a real crowd-puller. It combined ultra-realistic motion generation with a seamless curved display projected from three ultra mobile LED ML750e projectors.

Loads of visitors (including Optoma’s own James Fitzgerald) spun off unable to complete a full lap where others mastered the corners and chicanes and shrugged off the G force to put in very respectable lap times. 1st prize each day was a pair of Optoma NuForce BE6 wireless Bluetooth earphones, 2nd prize NE800M earphones and 3rd prize NE750M earphones. Winners* were:

Tuesday 9 February

1st Taco van Sambeek (1:10.276)

2nd Günter Lemberger (1:10.554)

3rd Dario Stancich (1:13. 824).

Wednesday 10 February

1st Dario Stancich (1:07.138)

2nd Liudas Vastakas (1:07.306)

3rd Matthew George Wilson-Taylor (1:09.676)

Thursday 11 February

1st Alex Germanis (1:08.060)

2nd Giuseppe Ferrarelli (1:09.438)

3rd Andika Pratama (1:10.102)

Friday 12 February

1st Dario Stancich (1:07.852)

2nd Lorenzo Savadori (1:09.374)

3rd Kasper Rasmussen (1:10.628)

 

Projectors going where flat screens couldn’t possibly follow!

There were loads of great ideas for retailers to create eye-catching displays.

Dynamic Projection Institute’s Mirror Head took the imagery from Optoma’s new ProScene ZU650 laser-phosphor projector and swooped it around visitors’ feet - grabbing their attention and literally stopping them in their tracks.

Super-size digital signage was created from two stacked 12,000 lumen projectors to create a 24,000-lumen ultra-bright 5 x 3.5 metre display that would be capable of continuous 24/7 operation. You’d never get a flat panel that size around a corner!

But it was the daylight-visible window displays and interactive product showcases that really captured people’s imaginations. Projection Artworks, the UK’s leading pioneer in projection-based retail solutions, showed off its Display Mapper software that applies animated content onto and around products - proven to generate greater engagement and sales to the shop floor. Virtual popcorn spilled out and down the stand and a watch came alive with geometric lines marching across its face.

Now, you can’t do any of that with an LCD flat screen!

Chilling out in the home zone

Visitors took a much-needed rest on our comfy sofas to watch live demonstrations of the ultra short throw projector, the GT5500 and the award-winning HD28DSE projector, which is engineered with DARBEE Visual Presence™ technology.

In this home zone they could also see Optoma’s expanded range of NuForce audio products including a new super-small DSD DAC and headphone amp - the uDAC5 – which was unveiled on Monday.

Please DO touch the exhibits!

People were invited to have a play with the finger touch interactive displays in the corporate and education area of the stand. At one point there were more than 20 people at the board writing their names, drawing cartoons and happily doodling.

The ultra-wide imagery came from Optoma’s new ultra-short throw laser-phosphor ZH300UW projector. Using a solid-state laser-phosphor light engine instead of traditional projector lamps, produces a brightness of 3,000 lumens and eliminates the need for any replacement lamps.

ISE 2016 took place 9-12 February at the RAI Exhibition Centre in Amsterdam. Optoma’s partners include:

BRD Simulation Racing Technology/ PureTech Racing. BRD is well known within the motorsport industry for the credibility of its award winning simulator technology. For more than 20 years it has researched, designed developed and produced a constantly evolving range of motorsport simulation tools for the motorsport industry and advanced simulator racing centres. www.puretechracing.com

Dynamic Projection Institute develops innovative media technology for architecture, design, fashion and arts. Its key products are the Mirror Head and the MDC, Media on Demand Control, Media Console. www.dynamicprojection.com

Projection Artworks is the UK’s leading pioneer in projection-based retail solutions. With more than ten years’ experience in projections both large and small, it specialises in daylight-visible window displays, interactive product showcases and innovative POS concepts. www.projectionartworks.com

Texas Instruments is a global semiconductor design and manufacturing company. It pioneered DLP® technology, which is used in all Optoma projectors. This uses millions of mirrors to produce high quality imagery which does not suffer colour degradation over time, as sometimes experienced in other projector technologies. www.ti.com/dlp

Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity.” Philips ColorSpark HLD LED projection system lets you see everything on the screen in sharp definition and clear colours. Its new technology emits four times the light of current LED technology, making the screen up to three times brighter while still keeping brilliant colour performance. www.philips.com/newscenter

 * Drivers with more than one top three time during ISE won one prize only.