We are just back from the Retail Design Expo where we were showing off our projection solutions to retailers from across the UK. With our partners Projection Artworks and Texas Instruments, we wowed visitors with projection mapped displays using Optoma’s LED and laser DLP projectors on sportswear, luxury goods including watches, technology products and FMCG.
Projection mapping allows digital content to be applied on or around physical products or spaces. Research has shown this makes a 41% increase in sales when compared to stores without projection.*
Laser and LED DLP projectors are now a cost effective retail display option. Projections can be daylight visible and maintenance costs for bulbs replacement have been eradicated through LED and laser technology which can provide an astonishing 20,000 hours of impressive, virtually maintenance-free operation.
Optoma's laser and LED projectors
Optoma projectors use DLP technology pioneered by Texas Instruments. This uses millions of mirrors to produce high quality imagery which does not suffer colour degradation over time, as sometimes experienced in other projector technologies.
The event saw UK debut of DisplayMapper that is set to change the face of retail. DisplayMapper is the world’s first cloud-based, projection-mapping, content management and projector control system which has made global, scalable retail projection rollouts possible. Having created retail projection showstoppers like Harrods’ Faberge installation, Projection Artworks developed DisplayMapper for retailers that want to recreate this type of next-generation ‘magic’ on a smaller and more affordable scale.
Retailers also saw a new dynamic solution for stores that can sweep marketing messages and imagery across their shop floor, wall and ceilings. The Mirror Head from the Dynamic Projection Institute comprises a high-tech mirror that is digitally operated and can move either rapidly or slowly to project pictures, videos and text onto any surface.
Tom Burch from Projection Artworks, Justin Halls from Optoma and Rob Hollands from creative agency Anthem hosted a session at the event’s main theatre to challenge ‘flat panel thinking’. They shared how a recent POS retail experience installed in a major supermarket stimulated customer engagement and increased sales.
*Based on Asda/Nestle trial in 10 stores Q4 2015